Incarnation to attend NEC’s Homebuilding and Renovating Show
Posted on 01/02/2019
Secondary glazing is coming to March’s Homebuilding and Renovating Show, courtesy of fast-growing Incarnation Window Systems.
From Thursday 28th to Sunday 31st, hundreds of respected home improvement brands will descend on the Birmingham NEC to show their wares to thousands of budding self-builders and home renovators.
Incarnation’s appearance comes as it hits new heights of success. The Buckinghamshire firm has experienced a strong and growing demand for its products in the past year, particularly its vertical-sliding tilt model, which has contributed to a 25% increase in staff.
“Up until recently, the feeling among much of UK fenestration was that secondary glazing was a one-trick pony,” comments Incarnation director Paul Bygrave. “Installers associated it with listed properties and not much else. But at Incarnation, we’ve been able to prove that secondary glazing’s appeal is much broader than that.
“It’s obviously ideal for older properties with original single-glazed windows that can’t be replaced - in these situations it’s usually the only effective solution. But it also offers a wealth of other benefits.
“High-performance secondary glazing can cut heating bills, improving a window’s thermal efficiency with quality glass and draught-excluding technology – and they can significantly improve acoustic insulation, with the most dramatic reductions achieved when 6.8mm glass is combined with a 100mm gap between the windows during installation.
“In an era where homeowners are increasingly conscious of both their energy usage and environmental impact more generally, those are major selling points – and as a result, it’s no surprise we get a lot of interest whenever we attend events like Homebuilding and Renovating.
“We’re really looking forward to March, and showing ambitious homeowners from all across the country what Incarnation can do.”
Born as an offshoot of sash window experts Roseview, but now a resoundingly successful business in its own right, Buckinghamshire-based Incarnation offers two complete aluminium secondary glazing suites – the Classic Collection and the Optimum Collection.