Roseview’s new showroom places products centre-stage
Posted on 30/11/2016
In a year that’s seen it showcase at the FIT Show for the first time, release an upgraded version of its already market-leading Ultimate Rose, and now win Customer Care Initiative of the Year at the G16 Awards, leading sash window fabricator Roseview has continued to invest extensively in customer support, most recently by opening a brand-new showroom.
Located at the company’s headquarters in Olney, Buckinghamshire, Roseview has created the space to give its trade and commercial clients somewhere to bring prospective customers and specifiers, and show them the three models of Rose Collection window in action.
“We spend a lot of time ensuring that our Rose Collection windows are elegant and authentic – and look great”, commented Mike Bygrave, Roseview's marketing manager. “As such, it’s no surprise that the best way to sell them is to bring your prospective customers in to see them in person. Earlier this year, we showcased our three windows at the FIT Show – and what that experience really brought home to me was how little ‘selling’ they actually require. We went with the simple approach of showcasing our three products in a simple setting – and that was enough to draw in a near-constant flow of show-goers. We’ve replicated that principle with the new showroom. It’s welcoming and comfortable, but still quite minimalistic, with the products taking centre-stage – and it’s already proving incredibly successful.”
The showroom comes as just the latest in a string of initiatives designed to support its customers. Roseview invests heavily in supporting its trade clients through its consumer-facing sashwindowsuk.com website, designed to directly engage with the retail market and raise awareness of Rose Collection products. The firm has produced specialist marketing literature, including a suite of three brochures, each intended to help customers succeed in the trade, commercial and retail markets. In addition, Roseview MD Willie Kerr runs an innovative sash window school scheme, recently nominated for a G16 Award, that seeks to educate installers about this niche but increasingly popular product area.