Roseview complete next phase of marketing support
Posted on 20/02/2013
Roseview Windows, the UK’s leading uPVC vertical sliding sash window fabricator, has completed the next stage of its customer marketing support strategy and launched a brand new consumer facing website (www.sashwindowsuk.com).
The website showcases Roseview’s two sash windows, the Heritage Rose (manufactured using the Rehau window system) and Heritage Rose (manufactured using the Eurocell window system), and is designed to generate retail leads that Roseview will then farm out to members of Roseview’s Installer Scheme.
Byron Field, Roseview’s Trade Sales Manager comments: “Helping our customers grow is one of our key focusses here at Roseview and the new retail website is another extension of this strategy. The website will be optimised on a daily basis to ensure it ranks highly in search engines and we are confident it will generate leads from consumers interested in sash windows.”
The development of the website is the latest customer focussed initiative that Roseview have launched in recent times. Earlier in 2012 the company re-branded their windows and launched a new consumer facing brochure to help installers sell sash windows to the end user. The brochure combines stunning photography with high quality content and installers can overprint their company details to remain consistent with their branding.
Byron continues: “The brochures have gone down a storm with our trade customers and we have had thousands more printed following strong demand. The new website follows on nicely from this but it is by no means the end of our installer marketing support. We have some major plans in the pipeline and will be rolling these out later in the year – so customers watch this space!”
