Secure higher value sales with Keyfree locking
Posted on 09/07/2012
Door manufacturers and installers can increase competitive advantage, value offering and margin with the new generation of digital door locks for homeowners.
Paul Atkinson, Sales Director for Yale Door & Window Solutions, looks at the features and benefits of keyfree digital door locks, plus potential opportunities for increased margins and sales angles.
Keyfree digital door locks provide a whole range of lifestyle and security benefits to householders, making them an ideal upgrade option for new residential doors.
The Yale keyfree digital door lock can be activated using either a remote control fob or a personalised pin code, enabling householders to access and secure their home without a mechanical key, simplifying home access and security.
Homeowners can leave the house without having to carry their house keys; simply entering their pin code to open the front door instead. It's also reassuring for families with children, as there is no risk of them losing their keys.
This innovative door control system also makes it much easier for homeowners to provide access to their property for friends, relatives and neighbours, as well as tradesmen or carers.
With the alternative traditional mechanical security, this would usually mean getting another key cut, or sharing the spare key, which isn't always practical or advisable.
With keyfree, a different pin code can be created for visitors for the door keypad, providing them with access for as long as required. The pin code can then simply be rest to a different number, or cancelled completely.
In the case of a lost or stolen remote fob, any remaining fobs can be easily programmed, rendering the missing device void and incapable of operating the locking system. Again, when compared to a mechanically operated system, keyfree saves the need to change locks or cylinders.
A main advantage for retail sales into the domestic market is that Keyfree is battery operated and therefore installation does not require a qualified electrical engineer. This keeps costs in line with traditional door fittings and with easy to follow instructions, Keyfree really does allow a 'hassle free' installation.
Opportunities for increased margins?
Keyfree is an aspirational product appealing to an established 'lifestyle inspired' market, motivated at least as much by innovation and originality as price. People are already used to their cars being remote locking or key free. As such, the opportunities for increased margin sales are far greater than selling doors with more traditional multi-point door entry solutions.
Ideal for retail based manufacturers, suppliers and installers; this target market also has an expectation of pricing, reflective of the technology and its resulting advantages, increasing the opportunity to upsell to the Keyfree system. The convenience and ability to control who has access to the home is a clear winner for families.
In summary, Keyfree offers a clear route to higher margins and higher value sales. With the backing of the Yale brand, already a consumer security favourite, door manufacturers and installers can quickly reap the benefits of what is fast becoming a popular upgrade on new residential doors.
Yale keyfree also comes with a full and dedicated package of sales support and marketing tools, including a consumer brochure, video, website and advertising. An installation video is also available, providing an easy step-by-step fitting guide.