Räum sales off to a flying start
Posted on 26/01/2016
Lancashire-based trade fabricator Dekko Window Systems has seen a massive upsurge in enquiries and sales following the recent launch of its much-anticipated Räum collection of high-end doors. Räum was launched at the back end of 2015 following a teaser campaign in the press and has become a firm favourite with several Dekko trade customers.
“The industry reaction to our press teaser campaign was phenomenal – much more than we were expecting,” said Kurt Greatrex, Dekko Sales Director. “We knew we had a great product range, and that between Purplex and ourselves we’d managed to come up with a really innovative marketing campaign – but we had no idea just how positive the reaction would be. Leads and sales went through the roof, and to be nominated for a Construction Marketing Award was the icing on the cake.”
Räum is made up of three core products – Gleiten (the range of bi-folding doors), Terassi (the range of patio doors) and Schommel (the slide and swing door) – all of which combine sleek, stylish aesthetics with exceptional practicality and performance.
“One of the key benefits of Räum products is how they maximise natural light and create a feeling of airiness and space in the home,” Kurt continued. “Take the Räum Gleiten 77, for example. It has ultra slim sightlines and can be manufactured up to three metres high and seven metres wide– perfect for those ‘Grand Design’ type of projects.”
“The biggest and best opportunities in today’s market are at the high-end, and Räum was specifically designed to help installers pitch to that lucrative demographic. The response so far has been phenomenal - so much so that we already planning to make some more exciting additions to the Räum range in the not too distant future.”
