Dempsey Dyer launch 'Beaumont' marketing support package
Posted on 13/06/2012
Long established timber and PVC-u fabricator Dempsey Dyer has launched new marketing literature to help their customers sell the new Beaumont range of composite windows.
The glossy, high quality brochure showcases the Beaumont range in all its glory and Dempsey Dyer managing director Peter Dyer believes it will prove a very useful sales aid to installers.
Peter comments: "The Beaumont composite window is an exciting new innovation for the industry and we felt it deserved its own bespoke marketing literature. We designed the brochure in-house and it's freely available to any installers who want to provide their customers with additional product information."
Based on the Deceuninck 2800 system, the Beaumont composite window is hand crafted using traditional jointing methods to create the aesthetics of timber but with the modern high performance of PVC-u. It is 'A' rated as standard and available in an array of finishes inside and out and a choice of traditional monkey tail or contemporary ironmongery.
The concept was dreamt up two years ago when Mark Beaumont, Head of the Dempsey Dyer research and development team, manufactured the first prototype.
Mark comments: "From our market research it was clear there was a huge demand for an affordable window that looked like timber but with none of the maintenance issues - so we decided to create a solution. The Beaumont range is a unique product development and has been specifically designed to bridge the gap between timber and PVC-u. It offers the low maintenance of PVC-U with genuine timber aesthetics and has been extremely well received by installers, homeowners, specifiers and conservation officers alike."
