Insight Data goes head-to-head with global giants with new email platform
Posted on 15/03/2017
Insight Data, the award-winning supplier of marketing data and CRM software, has developed an all-new email marketing platform to compete head-on with global giants such as Mailchimp, DotMailer and Constant Contact.
The new system, STEM, was developed by Insight Data’s in-house software team and integrates fully with Salestracker, the company’s award winning prospect database and CRM system.
Salestracker provides users with direct access to market intelligence and prospect data in the fenestration and construction industry with over 60,000 senior decision makers with full contact details and verified email addresses.
STEM is the latest development for Salestracker. Unlike existing email systems, campaigns are built and sent within the system with email data continuously refreshed and updated to maximise delivery and open rates.
Commercial Director Helen Costeloe-Hughes explains more: “Until now, users had to export data from Salestracker and import it into an email marketing system. This was an arduous process, managing data lists, unsubscribes, and keeping track of responses. Now STEM can do all of this for you.”
Traditionally, an email campaign is linked to a landing page, which captures any enquiries or responses and sends them one-by-one to a nominated person. Managing all these sales leads and making sure they are followed up properly is always a big problem, but not anymore.
With STEM, anyone who responds to an email campaign has their details captured and saved back into Salestracker as a sales lead. All the leads are saved together and can easily be analysed and filtered, prioritised and distributed to marketing or sales people, with processes to follow-up and keep track of every enquiry.
STEM includes all the features of advanced email platforms such as inbox testing, dedicated landing pages and full mobile phone optimisation, without the time and hassle involved in using different technologies.
