Landmark victory for builders installing windows and doors
Posted on 03/03/2015
Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails.
Jade Greenhow, Insight’s operations manager said; “The window industry is changing rapidly due to the growth of trade counter outlets. Builders can now source the same range of products as double glazing companies, but without the big advertising costs or sales commissions they can be more competitive. Some builders are now fitting as many frames as window companies.”
Insight Data has worked relentlessly on compiling information on builders, and now has the largest and most comprehensive database of general builders in the UK.
“Previously manufacturers and distributors had around 12,000 window installation companies to market to, now there is an additional 23,000 builders active in home improvements. This is great news for suppliers, whether supplying direct or through trade counters.”
The database provides suppliers with key sector information, such as home improvements, new-build projects and refurbishment. In the last 12 months the email list has grown from 8,000 to a landmark 15,000 verified email addresses, overtaking window companies (with 14,800 email contacts) for the first time.
Suppliers can access the database online via Salestracker, Insight Data’s online database portal, with information updated live in real time. It means every campaign is using the freshest, most accurate marketing data for better response rates.
For more information, call 01934 808293 or visit www.insightdata.co.uk
