Lead delivery key to Solarframe success
Posted on 11/12/2019
Leads 2 Trade’s premium lead delivery service has been hailed as the reason for an increase in sales by Solarframe.
Yorkshire’s premium manufacturer and retailer of conservatories, orangeries, windows, doors and solid tiled conservatory roofs has been a member of the UK’s leading provider of double qualified sales leads for companies in the home improvement industry since April 2018.
And since taking booked leads from September 2018, they have seen the business go from strength to strength.
“As with any business, enquiries and appointments are the biggest factors and we joined Leads 2 Trade because they provided an instant, efficient way of generating enquiries at sensible money,” said Darren Coates, Solarframe’s Sales Director.
“When we started with Leads 2 Trade we were receiving leads via the standard platform of emails and SMS notifications but our contact rates weren’t that great so we then quickly decided to go down the confirmed appointments route so the sales leads were provided with a fixed and firm appointment against set criteria which gives us better quality and control.
“So, if we couldn’t confirm an appointment prior to attending the property or because they’d changed their mind or they’d already purchased, the added benefit for us was it didn’t cost us anything as Leads 2 Trade guarantee a “no pitch no fee” rule for the appointed leads.
“Taking the appointment booking service has increased our business and the volume of sales.”
What sets Leads 2 Trade apart is their premium lead delivery methods for members, set against a standard lead that is just supplied via email or text message.
Pre-qualified hotkey telephone leads are also ideal for installers that want to speak directly to homeowners. Leads 2 Trade can instantly transfer the consumer through to by phone, meaning the lead is already the right fit with a confirmed requirement and the customer is ready to speak to there and then.
With its revolutionary appointment booking service, not only will the lead be qualified, an appointment will be set against the available dates and times in an installer’s diary – so all they have to do is turn up and close the deal.
“We understand that not all installers have the time or resources to contact and appointment set the leads we send them,” explained Andy Royle, Leads 2 Trade’s co-founder and Managing Director.
“Yet it’s those installers that are able to react swiftly to a newly qualified sales lead that are the most likely to convert.
“So, we wanted to improve the service we offer to our members and provide them with the best opportunity possible for them to convert leads into revenue.
“Our ability to book confirmed appointments against a company’s set criteria and hot key the lead to them is a real differentiator and puts us head and shoulders above our competitors.”
The service is clearly working, and with more than 30 years’ experience in the glass and glazing industry, Solarframe are benefitting.
“It might limit the quantity slightly, but the quality of leads is so much better,” added Darren. “With Leads 2 Trade growing all the time, things can only get better and we’re looking forward to continuing our successful partnership.”
For more information on Leads 2 trade telephone 0161 466 0099 or visit https://leads2trade.co.uk/