Major hardware supplier turns to Purplex for digital strategy
Posted on 28/09/2015
Total Hardware, one of the UK’s leading distributors of window and door hardware, has launched a new website to showcase their product range and unique service offering.
The website, www.totalhardwareltd.co.uk, was developed by Purplex, the window industry marketing agency, who used the latest responsive design technology to ensure maximum visual impact across all screen sizes and devices, including mobile.
“Having benefited from their expert PR services, we knew Purplex were the perfect choice for the task,” said Chris Pell, Total Hardware general manager. “Prior to our collaboration with Purplex we used other web design companies, but quickly ‘fell out of love’ with them, as the sheer amount of technical information that was needed was well and truly outside their area of expertise and capabilities,” commented Chris. He added: “But Purplex took on the challenge and produced a great website, with expert written copy and a sharp, clean design, and we’re delighted with the result.”
The project also involved a series of technical and product datasheets which enabled Purplex to utilise its technical writing skills and in-house photography service.
Adi Day, head of digital at Purplex, said: “Total Hardware supply a vast range of products, and the main challenge was to itemise these. However, our team of web designers and copywriters have worked together and, with minimal input from the client, have delivered a very effective new sales tool, which is already helping our client to reach new potential customers.”
Purplex specialises in the window industry and employs of over 40 staff with experts in PR, design and branding, web, online marketing and video.
For more information visit www.purplexmarketing.com or call 01934 808 132
