Purplex help South East company launch new home improvement venture
Posted on 19/08/2016
Full-service marketing agency for the building products and construction industry, Purplex, has recently helped one of its existing customers, double glazing company Dolphin Windows, launch a new business specialising in the wider home improvement sector.
Over the past 18 months, the company has benefitted from an integrated online lead generation and SEO strategy developed and implemented by the digital team at Purplex. The impressive results and high ROI delivered by Purplex have led to directors at Dolphin appointing the agency again to build another fully responsive website for their new business, Dolphin Home Improvements.
Adi Day, head of digital at Purplex, said: “The newly launched website is very sleek and beautifully designed for maximum B2C impact. After the success recorded with Dolphin Windows’ digital strategy, we’ve now employed a tailored online marketing campaign to help their Home Improvements division get off to a successful start.
“Purplex are experts in both B2B and B2C marketing for the construction/building industry and have a wide portfolio of clients who benefit from bespoke growth strategies, some of which revolve entirely around lead generation, and others focusing on a highly complex approach, often including specialist PR & Communications.”
Dolphin Home Improvements has been set up to focus on property extensions and conversion projects, providing high-quality building services in Chingford and North London.
Joel McPhillips, managing director of Dolphin Windows and Dolphin Home Improvements, commented: “Purplex have an excellent understanding of the industry, which is particularly advantageous. We are confident that they will continue to deliver on their promises and have therefore asked them to develop our new home improvements website”.
With 50 specialist staff, Purplex is a marketing powerhouse for the building products, home improvement and construction sectors, providing expertly tailored growth strategies for businesses of all sizes.
