‘Xtremely’ creative marketing recognised by G-Award judges
Posted on 10/10/2014
Merseyside based Vista, creators of the high performance composite door XtremeDoor, has been recognised for their marketing and promotional efforts over the last twelve months and been nominated for a G-14 Award.
Following a multi-channel marketing campaign that combined traditional marketing methods with cutting edge techniques, Vista were nominated as a finalist for the Promotional Campaign of the Year (Trade) Award. Vista are joined in the category by major industry names such as the VEKA UK Group, Swisspacer, Reynaers and Emplas.
Managing director Keith Sadler commented: “The G-Awards are the biggest and most competitive awards in the industry so I’m delighted Vista have received a nomination. We’ve made a conscious effort to step up our marketing over the last 12 months, creating a fresh new composite door brand and promoting it online and offline, and I’m pleased the judges have recognised our hard work. I wish the other finalists good luck and am very much looking forward to the night.”
Vista’s 2014 promotional campaign centred on the launch of XtremeDoor, the high performance composite door. Working alongside marketing partners Purplex, Vista created new branding and marketing literature and promoted XtremeDoor to fabricators and installers nationwide. Some of the highlights of the campaign included the launch of two new fully responsive websites (www.vistapanels.co.uk and www.xtremedor.co.uk), which re-size and re-scale depending whether the viewer is using a smart phone, tablet or desktop; highly targeted email marketing to potential customers using sophisticated email software that spam scores and inbox tests for maximum results; and high profile PR in the trade press. The marketing campaign has been very effective for Vista and helped them sell over 25,000 XtremeDoors to date.
This isn’t the first time Vista have been up for an industry accolade. The company won the G-09 Training and Development award in recognition for their commitment to lean manufacturing, having completed a government part funded KTP (Knowledge Transfer Partnership) with Liverpool John Moore’s University.
