Insight Data Ltd

Tel: 01934 808 293 | Fax: 01934 524680

www.insightdata.co.uk

Unit 502
Worle Park Way
Weston-super-Mare BS22 6WA

 
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Insight Data Ltd Profile

Insight Data Ltd

Business is better with Insight

Insight Data is the UK's leading supplier of prospect data for the fenestration and construction industry.

We help customers target fabricators, installers, IGU manufacturers, roofline installers, architects, builders, main contractors, house builders and renewable energy installers (including solar PV).

In 2008 Insight Data launched Salestracker, the world's first online prospect database updated live in real-time. Teams of telephone researchers continuously update and verify contacts to ensure our customers have the most accurate and relevant data - which means better sales and marketing results and lower marketing costs.

We operate from purpose designed modern offices equipped with a high-tech research centre and in-house direct marketing facilities including direct mail design, print and fulfilment, and email marketing.

 

Categories

The company is listed under the following categories:

Sales and Marketing » Online lead generation
Sales and Marketing » Prospect data

Accreditations and Awards

Insight Data Ltd has listed the following standards, quality assurance or accreditations:

  • Member of the Direct Marketing Association
  • Winner of the Enterprise Agency Business of the Year Awards

Brand and Trade Names

The company supplies products under the following brands or trademarks:

  • Insight Index
  • Salestracker

Keywords

The following keywords are relevant to this company:

Database, Data, Prospecting, Prospect Data, Prospect Data, Database Marketing, Direct Mail, DMA, Direct Marketing Association, Marketing Services, Telesales, Marketing Campaigns, Window Fabricator, Window Installer, Sealed Unit Manufacturer, Architects Data, Specifiers, Local Builder, Contractor, Renewable Energy Installer, Eshot, Data Provider, Salestracker, CRM

 

Insight Data Ltd Products and Services

Salestracker

Introducing Salestracker: the world's first online database updated live in real time. Salestracker has transformed the way companies manage their direct marketing and sales activity. Each time you want to run a direct mail, email or telesales campaign, simply log-on and you will... [Read more]

 

Insight Data Ltd Downloads

Insight Data Ltd News Insight Data Ltd RSS News Feed

Increase in fabricator start-ups predicted

Increase in fabricator start-ups predicted - 16/11/2021

Andrew Scott, industry consultant and CEO of Insight Data, predicts an increase in fabricator start-ups as capacity problems plague existing fabricators. His prediction follows data revealed at the recent Glazing Summit conference, where he highlighted a decline in PVC-U fabricators – from 1,860... [Read more]

 

Cashflow crisis could be looming, says Insight Data

Cashflow crisis could be looming, says Insight Data - 27/10/2021

Insight Data’s CEO and industry consultant, Andrew Scott, warns that the industry could face a cashflow crisis over the next few months. “As an industry we’ve been focused on managing supply-chain issues and employment headaches caused by the pandemic and Brexit, and managing customer... [Read more]

 

Insight Data makes two key appointments

Insight Data makes two key appointments - 27/09/2021

Specialist data supplier Insight Data has strengthened its award-winning team with two key appointments. Vicki Hall has joined as the company’s new Commercial Manager, bringing a wealth of experience in senior leadership and transformation having led a team of 90 in a senior management role while... [Read more]

 

Celebrating a decade with Dekko

Celebrating a decade with Dekko - 06/09/2021

Salestracker helps trade fabricator grow from £3m to £21m in 10 years Ten years ago, trade fabricator Dekko Window Systems had ambitions to scale up the business and took the decision to subscribe to Salestracker to find and win new customers. The... [Read more]

 

Insight Data expands team with ‘fantastic four’

Insight Data expands team with ‘fantastic four’ - 29/04/2021

Specialist data supplier Insight Data has continued its rapid expansion with the appointment of four new members to its award-winning team. Former senior marketing executive Charlotte Kenny has joined the Email Marketing team, while Aaron Solomon joins the sales team to provide invaluable support to Insight’s... [Read more]

 

Customers sight data quality as main reason they choose Insight Data

Customers sight data quality as main reason they choose Insight Data - 29/04/2021

A customer survey carried out by Insight Data has revealed that data quality is the main reason they use the specialist data supplier over the competition. The survey also revealed that customer and industry intelligence was also highly valued, with customers recognising the competitive edge and knowledge... [Read more]

 
 

Customer Data scandal for credit checker big boys

Customer Data scandal for credit checker big boys - 18/11/2020

Insight Data Operations Director, Jade Greenhow, responds to shocking customer data breach scandal. One recent news article really highlighted why we shout about customer data security so much. It has come to light that several big players in the credit checking industry... [Read more]

 

Insight Launch Exciting Campaign to Help Struggling Businesses

Insight Launch Exciting Campaign to Help Struggling Businesses - 05/11/2020

Insight Data has introduced a new campaign to help businesses better understand how to win more customers. Having operated in the fenestration and construction industry for over 10 years, Insight Data has both witnessed and shaped how businesses market and sell their products and services. In 2020... [Read more]

 

Huge UK Retailer Pivots into the Construction Sector

Huge UK Retailer Pivots into the Construction Sector - 05/11/2020

Jade Greenhow, Director of Operations at Insight Data comments on big construction industry news “John Lewis are planning to diversify into house building. They predict that this will account for 40% of their future profits." “We think this a sign of things to come... [Read more]

 

Insight Data Hire Experts to Provide Market-Leading Services

Insight Data Hire Experts to Provide Market-Leading Services - 29/10/2020

Due to an explosion in demand for their services since April this year, Insight Data, the leaders in market intelligence in the fenestration industry, have hired five new team members. The firm have hired an expert data scientist, an experienced email marketer and additional research support. Their... [Read more]

 
 

Salestracker: the perfect tool to reach prospects

Salestracker: the perfect tool to reach prospects - 09/09/2020

Forecasts from the CPA (Consumer Products Association) hint that brighter times might be just around the corner for the construction industry. While expecting that UK construction output could drop by 25% this year, they also predict the sector will bounce back by 26% in 2021 – raising the prospect... [Read more]

 
 

Insight Data gives free trial of its remote-working database

Insight Data gives free trial of its remote-working database - 30/03/2020

At this time of uncertainty with many businesses operating on skeleton staff, it is vital that companies retain some level of continuity and visibility to their customers and markets. Yet with staff unable to operate effectively from home, Insight Data has stepped in to provide a lifeline. Kirsty... [Read more]

 

Insight Data helps sales and marketing teams work remotely

Insight Data helps sales and marketing teams work remotely - 30/03/2020

The current Coronavirus crisis has forced companies to rethink how they operate with remote-working now essential.  It is crucial at this time that companies ‘keep the wheels turning’ and Insight Data’s remote-working database platform, Salestracker, could be the answer. The... [Read more]

 
 

Emplas joins forces with Insight Data

Emplas joins forces with Insight Data - 24/06/2019

Emplas, one of the UK’s largest window and door fabricators, has become the latest industry-leading brand to partner with Insight Data. The Wellingborough-based fabricator, which last year celebrated its 40th year in business, will now be taking advantage of Insight Data’s unrivalled... [Read more]

 

Insight Data launches new Builders Merchants database

Insight Data launches new Builders Merchants database - 04/03/2019

Insight Data, the industry’s respected data specialists have strengthened their extensive prospect database for the glazing and construction industries with the launch of their brand-new Builders Merchants database. The result of the hard-work of Insight Data’s in-house research team... [Read more]

 

New appointment at Insight Data strengthens customer experience

New appointment at Insight Data strengthens customer experience - 23/11/2018

Preparing for another busy year ahead, renowned industry data specialists Insight Data have strengthened their talented team with a new appointment. Lucy Dennis joins the Insight Data team as the firm’s new Customer Services Manager. Her remit is to oversee the customer journey, ensuring Insight... [Read more]

 
 

Insight Data delights visitors at UK Construction Week 2018

Insight Data delights visitors at UK Construction Week 2018 - 08/11/2018

Insight Data, the leading provider of prospect data and market intelligence for the glazing and construction industries is celebrating a fantastic response from exhibiting at UK Construction Week 2018. The Bristol-based data specialists exhibited alongside sister company Purplex Marketing at the Build... [Read more]

 
 

Why you still NEED direct mail

Why you still NEED direct mail - 01/10/2018

Industry data specialists Insight Data explain why direct mail is more important than ever before. As the digital world continues to develop at an alarming rate, you would be forgiven for thinking direct mail is dead. But it’s time to think again. Ten years ago, direct mail was... [Read more]

 
 
 

Successful first year sees REHAU re-sign with Insight Data

Successful first year sees REHAU re-sign with Insight Data - 16/07/2018

REHAU, one of the UK’s leading and most respected PVC-u systems houses has re-signed with industry data specialists Insight Data, extending their successful partnership for a second year. With the aim of promoting their range of polymer solutions to fabricators, installers and architects nationwide... [Read more]

 

Insight Data continues momentum by booking place at FIT Show 2019

Insight Data continues momentum by booking place at FIT Show 2019 - 12/07/2018

Following on from the success of The Glazing Summit in May, industry data specialists Insight Data have announced they will be exhibiting at The FIT Show 2019. The announcement comes as the team celebrates not only the fantastic response to the firm’s high-profile industry conference but the smooth... [Read more]

 

Insight Data at your assistance with GDPR Survival Guides

Insight Data at your assistance with GDPR Survival Guides - 04/07/2018

With much confusion and mis-information surrounding GDPR – the new wide-spanning European data regulations which are now in effect, industry data specialists Insight Data have created a comprehensive GDPR Survival Guide. The in-depth guide – which is free to download from the Insight Data... [Read more]

 

Rapid growth leads to new Director role at Insight Data

Rapid growth leads to new Director role at Insight Data - 02/07/2018

Insight Data’s general manager, Jade Greenhow, has been promoted to the newly created role of Operations Director following a year of rapid growth for the business. In her new role, Jade will have a greater strategic responsibility as well as overseeing the daily running of the business including the... [Read more]

 

"It’s time for fabricators to wise up,” warns Insight Data - 26/06/2018

Jade Greenhow, Operations Director at industry data specialists Insight Data urges fabricators to wake up to the new, disruptive forces that are taking over the market and quickly changing the way the industry does business. In her speech to business owners and senior leaders at the Glazing Summit, Jade Greenhow... [Read more]

 

SupaLite celebrates telesales success with Insight Data

SupaLite celebrates telesales success with Insight Data - 13/06/2018

One of the UK’s leading tiled roof manufacturers, SupaLite has seen incredible success from their telesales campaign, conducted by industry data specialists Insight Data. Preston-based SupaLite, which specialises in lightweight replacement tiled roof systems for both conservatories and orangeries... [Read more]

 

Housebuilding is BACK, is your business missing out?

Housebuilding is BACK, is your business missing out? - 25/05/2018

Whilst it’s long been said that the UK housebuilding industry is on its knees, we are once again beginning to see an increase of new houses being built. Yes, it may not yet be enough to meet the incredible demand for houses, but new developments are appearing all over the UK. In fact, in 2017 UK construction companies experienced... [Read more]

 
 

Beware of GDPR consultants, warns Insight Data

Beware of GDPR consultants, warns Insight Data - 28/03/2018

May 25th sees a new EU Regulation come into force, the General Data Protection Regulation, and it’s already causing confusion and panic within the business community. An army of consultants, advisors and groups have jumped on the band wagon, organising seminars and events that are often ill-informed... [Read more]

 
 

Continued success sees Morley Glass & Glazing renew partnership

Continued success sees Morley Glass & Glazing renew partnership - 21/02/2018

Morley Glass & Glazing, the highly-respected manufacturer of sealed units incorporating ScreenLine integral blinds, has extended its successful partnership with industry data specialists Insight Data for another year. Looking to promote its innovative Uni-Blinds sealed units to both fabricators... [Read more]

 
 

RECORD downloads of Insight Data’s latest Industry Report

RECORD downloads of Insight Data’s latest Industry Report - 08/01/2018

The industry’s leading provider of market intelligence, Insight Data is celebrating record downloads of its latest industry report. Since its release in October, the firm has seen thousands flock to their website to get their hands on the 2017 Insight Report, which provides a complete overview of the UK window... [Read more]

 
 

PVCu giant Liniar appoints Insight Data

PVCu giant Liniar appoints Insight Data - 04/12/2017

Liniar, one of the UK’s leading systems companies well-known for its innovative PVCu window, door and conservatory systems, has joined forces with Insight Data. The industry giant will use Salestracker to help power its sales and marketing strategies. Combining an online prospect database, CRM... [Read more]

 

Scottish supergroup Saveheat joins Insight Data

Scottish supergroup Saveheat joins Insight Data - 16/11/2017

With the formation of four well-established Scottish brands into one all-encompassing group, the brand-new Saveheat Group Ltd. has partnered with Insight Data to continue their ambitious growth plans, as they look to reach new customers across the UK. Formed by renowned industry figures Alex Gray and Colin... [Read more]

 

Insight Data reveals latest industry financial performance

Insight Data reveals latest industry financial performance - 16/11/2017

Insight Data has recently compared the financial performance of fabricators and installers as part of a new Industry Report, following research conducted with over 15,000 window, door and conservatory companies. The report reveals a significant divide between supply-only fabricators, fabricators... [Read more]

 
 

Insight Data publishes the latest Window Industry Report

Insight Data publishes the latest Window Industry Report - 16/11/2017

Insight Data has published its latest Industry Report, giving a comprehensive overview of the UK window, door and conservatory industry along with the top performing companies.  The report follows research carried out on over 15,000 companies and includes analysis, trends and opinion on the current... [Read more]

 

Can you accurately cleanse your data?

Can you accurately cleanse your data? - 16/11/2017

In the pursuit of new customers, many businesses in the industry are turning their hands to email marketing and direct mail. Investments are made in email creators and data lists with grand aims to target and engage with the industry’s top decision makers. However, what many of these companies seem to... [Read more]

 

Enhanced design suite for Insight Data’s new email marketing platform

Enhanced design suite for Insight Data’s new email marketing platform - 16/11/2017

Aiming to make it even easier for their customers to connect with potential prospects, Insight Data has added new, intuitive design features to STEM, their brand-new, integrated email marketing platform for Salestracker. STEM users can now design and build email campaigns using the platform’s straightforward... [Read more]

 
 
 

A major milestone for Insight Data’s General Manager

A major milestone for Insight Data’s General Manager - 01/08/2017

The UK’s leading provider of CRM software and marketing information for the fenestration and construction industries, Insight Data is celebrating one of their colleagues sixth-year at the company. Originally starting at Insight Data as a Telephone Researcher Executive in 2011, Jade Greenhow has... [Read more]

 
 

Insight Data MD receives Institute of Directors nomination

Insight Data MD receives Institute of Directors nomination - 04/05/2017

Andrew Scott, managing director of Insight Data, has been shortlisted for “Director of the Year” in the 2017 IoD Awards. The Institute of Directors is the UK’s leading organisation for professional leaders and business best-practice, with 30,000 members. The IoD awards are among the... [Read more]

 
 

Insight Data reveals showrooms are back in vogue

Insight Data reveals showrooms are back in vogue - 24/02/2017

The latest findings from Insight Data reveal the number of double glazing showrooms have increased from 3,460 to 3,764 in the last two years, with an average of 12 new show centres opening every month across the UK - and the trend is set to continue. Insight Data’s Managing Director, Andrew Scott commented: “In... [Read more]

 
 

Housing market boost good news for building product suppliers

Housing market boost good news for building product suppliers - 18/10/2016

Following uncertainty around Brexit, the housing market has received a boost from the Government after Chancellor Philip Hammond revealed a £5 billion fund to support house building. The Chancellor said the cash would allow builders “to build more houses, more quickly, in the places people... [Read more]

 
 

Roto Frank boost market intelligence with Insight Data partnership

Roto Frank boost market intelligence with Insight Data partnership - 01/09/2016

Roto Frank, one of the worldwide leading hardware technology suppliers for windows and doors as well as a major supplier for roof windows and loft ladders, has chosen to partner with Insight Data. The international hardware giant will use Salestracker, the only database system with real-time technology... [Read more]

 

Abcell announce growth plans with Insight Data partnership

Abcell announce growth plans with Insight Data partnership - 19/08/2016

One of the largest conservatory roof manufacturers in the UK has introduced Insight Data’s online marketing system, Salestracker, as part of an ambitious growth strategy.   Abcell, who have been established for over 26 years and supply a range of specialist products including Global... [Read more]

 

Insight Data celebrates after creating 17,000 sales opportunities

Insight Data celebrates after creating 17,000 sales opportunities - 19/08/2016

Insight Data, the specialist data provider for the fenestration and construction industry, is celebrating after surpassing another impressive milestone. The Insight database of UK window, door and conservatory companies has now broken through the 17,000 unique email addresses barrier for the first... [Read more]

 

Insight Data nominated for prestigious award

Insight Data nominated for prestigious award - 12/08/2016

Insight Data, the specialist data supplier for the fenestration and construction industry has been shortlisted for “Outstanding Data Provider of the Year” at the 2016 Database Marketing Awards. Launched in 2011, the Database Marketing Awards put data firmly where it belongs: in the spotlight... [Read more]

 

Insight Local Builders Database adds Renewables

Insight Local Builders Database adds Renewables - 12/08/2016

Insight Data, the leading prospect data supplier for the construction and fenestration industry, has expanded its Local Builders database to include renewable energy installers. The revised database now includes local builders, roofing contractors, home improvement companies and renewable energy... [Read more]

 

Promac Partner with Insight Data to improve Relationship Management

Promac Partner with Insight Data to improve Relationship Management - 28/07/2016

Promac, who have recently partnered with Insight Data, have revealed why they chose Insight’s cloud-based CRM system, Salestracker, to help improve lead nurturing, relationship management and customer service. Promac is a UK market leader in the supply of machinery to the PVCu, aluminium and glass... [Read more]

 

Tradesmith lead generation success with Insight Data

Tradesmith lead generation success with Insight Data - 06/07/2016

Tradesmith, the leading Sussex based trade fabricator, has seen sales rocket after teaming up with Insight Data for lead generation. Tradesmith partnered with Insight Data 9 months ago to deliver a potent direct marketing campaign that combined direct mail, email marketing and telesales. Mark... [Read more]

 

“Social housing a prime target for building product suppliers”

“Social housing a prime target for building product suppliers” - 22/06/2016

Insight Data, the data experts for the construction industry, has revealed an increase in social housing activity with building firms now actively chasing social housing project work. Jade Greenhow, Operations Manager said; “the number of building contractors winning work within the social housing... [Read more]

 
 

Credit information pivotal in forming sales strategy at Astraseal

Credit information pivotal in forming sales strategy at Astraseal - 02/06/2016

Astraseal, who are in the second year of their partnership with Insight Data, have revealed how Insight’s cloud-based CRM system, Salestracker, has helped them to improve productivity by forming comprehensive sales strategies. Zac Nedimovic, Sales and Marketing Manager at Astraseal commented... [Read more]

 

Solidor wins over 1000 new customers with Insight Data

Solidor wins over 1000 new customers with Insight Data - 09/05/2016

Solidor, who have been partners with Insight Data for four years, have revealed how Insight’s cloud-based CRM system Salestracker has helped them to acquire more than 1000 companies directly through the system and with distributor partners who are assigned leads through Salestracker. The composite... [Read more]

 

Ambitious growth plans spark further recruitment at Insight Data

Ambitious growth plans spark further recruitment at Insight Data - 09/05/2016

Insight Data, the leading supplier of prospect data and CRM software, has announced further expansion in its marketing department with the appointment of Troy Hannam as Marketing Manager. Troy has a BSc Honours Degree in Media Technology, specialising in Marketing and Advertising and studied at the University... [Read more]

 
 

Insight Data launches new prospect database

Insight Data launches new prospect database - 31/03/2016

Finding new customers is a time consuming and expensive process, especially when thousands of companies and key contacts are changing details every month. Now Insight Data has released the latest version of its online prospect database, Salestracker, and promises even better sales and marketing results. Salestracker... [Read more]

 

Demand for Insight Data’s telemarketing service grows

Demand for Insight Data’s telemarketing service grows - 18/03/2016

Insight Data, the specialist data provider for the window industry, has expanded its call centre to handle an increased demand for its telemarketing service. The company provides specialist outbound telemarketing services for lead generation, product and service promotion, market research and customer... [Read more]

 

Insight Data’s Architects Database helps companies increase sales

Insight Data’s Architects Database helps companies increase sales - 07/03/2016

Every month thousands of construction projects gain planning approval, providing a lucrative stream of new business opportunities for commercial and domestic suppliers. It also creates a flurry of activity as contractors and building product suppliers bombard the architect or specifier responsible for the project... [Read more]

 

Whizzle partner with Insight for better market intelligence

Whizzle partner with Insight for better market intelligence - 26/02/2016

Whizzle Ltd, who recently renewed their partnership with Insight Data, have revealed how Insight’s Salestracker software has helped them produce more accurate analysis for both sales and marketing. Whizzle specialise in supplying consumables such as sealants, adhesives and screws into the fenestration... [Read more]

 

Double Celebration at Insight Data

Double Celebration at Insight Data - 23/02/2016

Leading prospect data supplier Insight Data celebrates its 10th anniversary this year while two of its key staff have both celebrated 5 years of success with the company. Sean Payne joined Insight Data’s email marketing department in 2011, before moving into software development. He... [Read more]

 

Technology investment spearheads further growth at Insight Data

Technology investment spearheads further growth at Insight Data - 05/02/2016

Insight Data, the leading supplier of marketing data and CRM software, has announced further investment in its software division, including the expansion of its in-house development team. Alec Hancock has now been appointed as lead developer, working on a number of innovative new software applications... [Read more]

 
 

Major expansion takes Insight Data to 10 million

Major expansion takes Insight Data to 10 million - 04/12/2015

Insight Data, the award winning supplier of marketing data, has expanded its in-house marketing team following increased demand for its lead generation service. The move sees the company’s email marketing department increase capacity to 10 million emails a year while introducing new marketing... [Read more]

 

Trade counter giant celebrates 5 years with Insight

Trade counter giant celebrates 5 years with Insight - 05/10/2015

One of the largest trade suppliers in the North of England, Truemans, is celebrating 5 years of partnership with data specialist, Insight Data. The trade counter business supplies a vast range of products to installers, local builders and DIY customers, and use Insight to expand their trade network and manage... [Read more]

 

Ignore local builders at your peril, says Insight Data

Ignore local builders at your peril, says Insight Data - 27/07/2015

Suppliers in the glass and glazing industry are missing a trick by ignoring a huge market of potential customers warns Insight Data - the leading data supplier in the industry. Local builders now account for a significant proportion of the windows and doors that are installed in UK households, along with a large... [Read more]

 

Insight Data reveals Window Industry Billionaire Club

Insight Data reveals Window Industry Billionaire Club - 11/06/2015

Insight Data, the market research and data specialists, have revealed the UK’s Top 30 PVCU fabricators with a combined turnover of almost £1billion. Insight Data Managing Director, Andrew Scott said; “This really shows the scale and dynamics of our industry, when just 30 of the... [Read more]

 
 

New appointment to head up expansion at Insight Data

New appointment to head up expansion at Insight Data - 28/05/2015

Window industry data specialists, Insight Data, have implemented the next stage of their plan to expand and develop their range of prospect databases with the promotion of Alex Tremlett to call centre manager. In his new role, Alex will be responsible for managing the Insight research team, monitoring calls... [Read more]

 

Landmark victory for builders installing windows and doors

Landmark victory for builders installing windows and doors - 03/03/2015

Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails. Jade Greenhow, Insight’s operations manager said; “The window industry is changing rapidly due to the growth of... [Read more]

 
 

Insight Data and Purplex Marketing take part in Jeans for Genes

Insight Data and Purplex Marketing take part in Jeans for Genes - 23/09/2014

Insight Data and Purplex Marketing recently raised funds for the charity Genetic Disorders UK. Staff participated in Jeans for Genes day on Friday 19th September. The team wore jeans, with some even rocking double denim 80s style, to raise money for Genetic Disorders UK. One in 25... [Read more]

 

Ambitious plans for growth sees new senior appointment at Insight Data

Ambitious plans for growth sees new senior appointment at Insight Data - 11/09/2014

Following ambitious plans for growth over the next few years, Insight Data has appointed Michaela Cooke as Head of Research. Michaela was previously employed as a researcher for Insight, updating the UK Fenestration database. In her new role Michaela oversees the research team, monitoring calls and quality... [Read more]

 
 

Get sales organised with Insight Data

Get sales organised with Insight Data - 26/08/2014

Insight Data has announced updates to its Salestracker sales and marketing platform which are designed to help companies get more ‘sales organised’. “Salestracker is the leading prospect database in the industry, but this is only the tip of the iceberg,” explains Insight Data’s... [Read more]

 

Geographical targeting helps window franchise expand customer base

Geographical targeting helps window franchise expand customer base - 21/08/2014

Window repair franchise WindowGeeks has adopted sales and marketing software Salestracker to expand its customer base, using geographical targeting to bring on board new repair network members in specific postcodes. WindowGeeks provides high quality repair and replace services for windows, doors and... [Read more]

 

Insight Data's Salestracker turns heads at the FIT Show

Insight Data's Salestracker turns heads at the FIT Show - 25/06/2014

Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show. Visitors to the Marketing Village were welcomed by Insight Data’s Jade Greenhow, Zach Ward and Kirsty Winter, who were on... [Read more]

 

More customers and more profit with real-time prospect data

More customers and more profit with real-time prospect data - 02/06/2014

More and more savvy business owners, sales and marketing managers, and even finance managers are realising the benefits of using real-time, accurate marketing data. Producing a direct mail, email marketing or telesales campaign costs time and money. Using out-of-date or cheap data lists is a... [Read more]

 

Marketing Village comes to the Fit Show

Marketing Village comes to the Fit Show - 01/05/2014

This year the Fit Show plays host to the Marketing Village. It brings together two of the biggest names in the window industry - Purplex Marketing and Insight Data - to showcase the latest marketing thinking, strategies and tools to help companies build their brand, generate leads, improve customer loyalty... [Read more]

 

New credit profile service from Insight Data

New credit profile service from Insight Data - 07/03/2014

Insight Data has introduced a new credit profile service for the glass and glazing industry, providing suppliers with key financial and credit information free of charge. Accountant Helen Costeloe-Hughes, commercial director of Insight Data said; “companies can waste a great deal of time and money... [Read more]

 

Further investment at Insight Data

Further investment at Insight Data - 04/03/2014

Major investment at data supplier Insight Data has seen a recent expansion of its research team. New appointments include Alex Tremlett, Michaela Cooke, Emma Piper and Joss Stephens, with Emma Johnson heading up the department as Head of Research. The Insight research team make over 20,000... [Read more]

 

Emplas team up with Insight for telemarketing success - 22/01/2014

Major trade fabricator Emplas is the latest name in the industry to reap the rewards of Insight Data’s telemarketing service. The company carried out two telesales campaigns as a follow on from a direct mail flyer, with the aim of identifying hot prospects that were ready to be converted into customers. Insight’s... [Read more]

 

Insight Generates Millions of Pounds from Email Marketing

Insight Generates Millions of Pounds from Email Marketing - 18/11/2013

Insight Data, the specialist data and direct marketing company has generated over 2,000 trade and commercial leads from email marketing campaigns carried out for clients in October, representing millions of pounds in new business. Vicky Francis, marketing manager for Insight, says: “We manage... [Read more]

 
 

Businesses warm up to cold calling alternative

Businesses warm up to cold calling alternative - 12/08/2013

Nobody likes cold calling. Nine times out of ten it’s someone trying to sell you a product or service you don’t want. And they’ll call you at home, at the most inconvenient time. It’s this image of telesales which puts businesses off the idea of using it for marketing. However more and... [Read more]

 

Fabricator and installer database passes 14,000 email contacts

Fabricator and installer database passes 14,000 email contacts - 30/07/2013

Insight Data has announced that 95% of window companies now use email, a rise of 50% in just three years.  The number of fabricator and installer email contacts has risen from 9,000 in 2010 to a record 14,000 addresses in July 2013. Helen Costeloe-Hughes, commercial director at Insight Data, explains... [Read more]

 
 

New Salestracker packs a CRM punch

New Salestracker packs a CRM punch - 28/06/2013

It’s not easy when you have an MD who is obsessed with innovation. Not just product development, or continuous improvement, but true innovation. So when we launched Salestracker, the world’s... [Read more]

 
 

New 69p direct mail service from Insight Data

New 69p direct mail service from Insight Data - 15/05/2013

  Insight Data has torn up the rule book when it comes to direct mail by launching a completely new, low-cost, highly targeted digital print service, GoSend.It. The service was unveiled at the FIT Show and has already gone down a storm, with 100,000 mail-outs already dispatched. [Read more]

 

Dex's debut at the FIT Show

Dex's debut at the FIT Show - 01/05/2013

  Exhibitors and visitors to the FIT Show got a big surprise when they saw Dex, the mascot of the online trade directory the Insight Index, wandering around the halls. “Dex is all grown up now so we thought we’d take him to the FIT Show and introduce him to some of the famous faces... [Read more]

 
 

'Find us at the FIT Show'

'Find us at the FIT Show' - 05/04/2013

  Industry experts Insight Data are encouraging visitors to the upcoming FIT Show to find the Insight stand for their chance to learn about how they could generate thousands of pounds of new business. Insight Data will be displaying their full range of services at the show and have launched... [Read more]

 
 

3 is the magic number for email marketing

3 is the magic number for email marketing - 21/02/2013

  Email marketing continues to gain favour with businesses looking to cost-effectively engage with potential prospects, but data experts Insight Data warn that many companies are focussing large amounts of time and effort on campaigns that are generating little or no response. Insight... [Read more]

 

Insight at Ecobuild for second year running

Insight at Ecobuild for second year running - 19/02/2013

  Fenestration industry prospect data experts Insight Data, have announced they will be exhibiting at Ecobuild 2013. The news follows Insight’s highly successful 2012 Ecobuild debut, an event which saw over 50,000 visitors. Sales manager Sonia Punter talks about... [Read more]

 

22,000 new trade customers

22,000 new trade customers - 01/02/2013

  Research carried out by Insight Data has identified an increase in the number of local builders offering double glazing and other home improvement products alongside their regular services. This rise in builders offering windows and doors presents new potential... [Read more]

 

Aluminium market share increases, reports Insight Data - 10/12/2012

  The latest Fabricator and Installer Report from data experts Insight Data has highlighted growth in the aluminium market. Data analyst Jade Greenhow comments: “We have identified a significant rise in the number of aluminium fabricators on our database, but even more interesting... [Read more]

 

Timber windows offer new opportunity for component and glass suppliers

Timber windows offer new opportunity for component and glass suppliers - 05/12/2012

For many glass, hardware and component suppliers the PVCu and aluminium markets are the lifeblood of their customer base, however, data experts Insight Data say many companies are missing out on huge opportunities within the timber sector. According to the recent Fabricator and Installer Report from Insight... [Read more]

 

Scotland turns up trumps in Fabricator and Installer Report

Scotland turns up trumps in Fabricator and Installer Report - 28/11/2012

Despite the fragile economy, the recent Fabricator and Installer Report from data experts Insight Data has highlighted growth within the industry, with Scotland turning up trumps as the area with the highest increase in window companies outside of London. Research carried out by Insight Data revealed the... [Read more]

 

Insight smashes 50,000 email barrier

Insight smashes 50,000 email barrier - 19/11/2012

Specialist industry data supplier Insight Data has announced it has smashes the 50,000 barrier on email contacts across the Insight database. This includes the largest fabricator and installer base in the UK - now at over 13,000 email contacts, over 16,000 architects' emails, over 10,000 email addresses... [Read more]

 

High risk forces glazing suppliers to diversify

High risk forces glazing suppliers to diversify - 14/11/2012

  Insight Data, the specialist data supplier for the fenestration and building industry, has identified a number of new trends in its recent Fabricator and Installer Report, including a significant shift in suppliers diversifying into new markets. With every company on the hunt for new... [Read more]

 

Get Britain Building with Insight Data

Get Britain Building with Insight Data - 04/10/2012

Following recent Government announcements of plans to boost UK house-building, jobs and the economy, Insight Data, the specialist data supplier for the fenestration industry is doing its bit to support industry growth by launching its 'Get Britain Building' campaign. The campaign aims to encourage... [Read more]

 

Insight fabricator & installer industry report - 20/09/2012

In a fascinating new industry report, Insight Data reveals key trends and performance data from the fabricator and installer sector. Insight Data has published its annual Fabricator and Installer Report on the window, door and conservatory industry which reveals trends and performances over... [Read more]

 

Do your homework...

Do your homework... - 13/08/2012

When it comes to prospect data, according to Sonia Punter, Divisional Manager at Insight Data. Data is the engine that drives good marketing and sales management. Using some mailing lists or relying on an old contact database can mean wasting time and money contacting companies who have moved, ceased trading... [Read more]

 

Glass and Glazing Federation welcomes Insight Data

Glass and Glazing Federation welcomes Insight Data - 07/08/2012

Insight Data Ltd, the business data provider, has confirmed its commitment to the glazing industry by becoming full members of the Glass and Glazing Federation (GGF). Established in 2006, Insight Data tracks over 15,000 fabricators, installers and glass companies in the UK and Ireland using its Salestracker... [Read more]

 

Are you backing the right horse? - 16/07/2012

Data is the engine that drives good marketing and sales mangement. Usin some mailing lists or relying on an old contact database can mean wasting time and money contacting companies who have moved, ceased trading, wrong information or aren't really a prosepect at all. A well-researched, continuously... [Read more]

 

The death of CRM - 16/07/2012

Since the 1990's contact management systems or CRM (customer relationship management) have become essential tools in sales and marketing. The ability to identify prospects, create direct marketing lists and have sales people update their sales activity has become essential to almost every business. Desktop... [Read more]

 

You've got mail - 09/07/2012

In recent years email marketing has joined the line-up of tools that help marketers generate sales leads and connect with customers.Yet many companies still get it wrong with poor response rates and potential damage to their reputation. Royal Mail will deliver 99% of your direct mail provided the mailing... [Read more]

 

New senior appointment at Insight Data

New senior appointment at Insight Data - 06/07/2012

Insight Data, the provider of prospect data, has appointed Steve Matthews to head up Insight's growing software development team. Steve will spearhead a number of large projects, including an all-new version of the highly acclaimed Salestracker prospect management software. Steve has held several... [Read more]

 

Law gets tough on data piracy

Law gets tough on data piracy - 15/06/2012

Still using good old Yellow Pages or online directories for your prospect list? If you're using database lists as a source of sales leads you could end up in court. Most people recognise that video piracy or illegally downloading music is wrong, but many business owners don't realise their staff could also be breaching... [Read more]

 

New Email Marketing Guide Published

New Email Marketing Guide Published - 14/06/2012

Insight Data. the specialist supplier of business prospect data, has published a comprehensive guide to email marketing. "Email marketing is a powerful, cost-effective marketing tool but many companies still don't fully grasp the complexities of running a successful campaign" explains Helen Costeloe-Hughes... [Read more]

 

Suppliers track down local builders with Insight

Suppliers track down local builders with Insight - 07/06/2012

Insight Data's Sales Manager Sonia Punter discusses the on-going trend of diversification in the window industry - a process recently highlighted by Anglian Windows - and how local builders are part of the process and they continue to buy in more and more windows and doors. The recent announcement by the... [Read more]

 

Renewable opportunities with new Insight database

Renewable opportunities with new Insight database - 25/05/2012

Award winning data experts Insight Data have launched a new database in order to help companies target installers within the renewable energy market more efficiently. The Renewable Energy Installers database is the first of its kind in the UK and contains full details of over 4,500 companies who install solar... [Read more]

 

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Insight Data HQ

Unit 502
Worle Park Way
Weston-super-Mare
BS22 6WA
Tel: 01934 808132

 

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